Privacy policy – Smart comparison

1) Information on the collection of personal data and contact details of the controller

1.1 We are pleased that you are visiting our website and thank you for your interest. We would like to inform you below about the processing of your personal data when you use our website. Personal data is any data that can be used to identify you personally.

1.2 The data controller for this website within the meaning of the General Data Protection Regulation (GDPR) is :

DENTISTS ENEMY LTD
167 – 169 Great Portland Street
5th floor
London W1W 5PF
England

The data controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or requests addressed to the controller), this website uses SSL or TLS encryption. You can recognise an encrypted connection by the string ‘https://’ and the padlock symbol in the line of your browser.

2) Collection of data when visiting our website

When you use our website for informational purposes only, i.e. when you do not register or otherwise send us information, we only collect the data that your browser sends to our server (known as ‘server log files’). When you visit our website, we collect the following data, which is technically necessary to display the website to you:

the website visited
date and time of access
amount of data sent in bytes
source/reference from which you visited the page
browser used
Operating system used
IP address used (if applicable: anonymised)

The processing is carried out in accordance with Article 6(1)(f) of the GDPR, based on our legitimate interest to improve the stability and functionality of our website. The data will not be transferred or used in any other way. However, we reserve the right to check the server log files at a later date if there are concrete indications of unlawful use.

3) Cookies

To make your visit to our website more attractive and enable you to use certain functions, we use cookies on various pages. These are small text files that are placed on your terminal. Some of the cookies we use are deleted at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your terminal and enable us or our partner companies (third-party vendor cookies) to recognise your browser on your next visit (permanent cookies). When cookies are installed, they collect and process certain user information, such as navigation and location data and IP address values, on an individual basis. Persistent cookies are automatically deleted after a predefined period, which can vary depending on the cookie.

When personal data are also processed by certain cookies implemented by us, the processing takes place in accordance with Article 6(1)(b) of the GDPR, either for the performance of the contract or in accordance with Article 6(1)(f) of the GDPR, in order to safeguard our legitimate interests in the best possible functionality of the website and in a user-friendly and efficient design of the website visit.

In certain circumstances, we cooperate with advertising partners who help us to make our internet offer more interesting for you. For this purpose, cookies from partner companies are also stored on your hard disk when you visit our website (third-party cookies). If we cooperate with the aforementioned advertising partners, you will be informed separately and separately about the use of these cookies and the scope of the information collected in the following paragraphs.

Please note that you can set your browser to inform you about setting cookies and to inform you individually about how to use cookies for different purposes. Each browser differs in the way it handles Cookie-Einstellungen. This is described in each browser’s manual, which tells you how to change your cookie settings. You can find this information for your specific browser under the following links:

Internet Explorer: http://windows.microsoft.com/de-DE/windows-vista/Block-or-allow-cookies

Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen

Chrome: http://support.google.com/chrome/bin/answer.py?hl=de&hlrm=en&answer=95647

Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac

Opera: http://help.opera.com/Windows/10.20/de/cookies.html

Please note that you can configure your browser to notify you when cookies are installed and decide whether or not to accept them in certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in each browser’s help menu, which explains how to change your cookie settings. You can find these for each browser by clicking on the following links:

Internet Explorer: http://windows.microsoft.com/de-DE/windows-vista/Block-or-allow-cookies

Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen

Chrome: http://support.google.com/chrome/bin/answer.py?hl=de&hlrm=en&answer=95647

Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac

Opera: http://help.opera.com/Windows/10.20/de/cookies.html

If you do not accept cookies, the functionality of our website may be limited.

4) Making contact

Personal data is collected when you contact us (e.g. through the contact form or by email). The data collected when you use a contact form is indicated on the relevant contact form. This data is recorded and used exclusively to respond to your request or contact and the related technical administration. The legal basis for processing this data is our legitimate interest to respond to your request in accordance with Article 6(1)(f) of the GDPR. If the purpose of your contact is to conclude a contract, the additional legal basis for processing is Article 6(1)(b) of the GDPR. Your data will be deleted after your request has been finally processed. This is the case when it can be deduced from the circumstances that the relevant facts have been definitively clarified and to the extent that there is no legal obligation to retain them.

5) Marketing online

5.1 Facebook pixel for creating personalised target groups with comprehensive data comparison (without cookie permission tool)

As part of our online offer, the Facebook pixel from the social network Facebook is used in the extended data comparison mode, which is operated by Facebook Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland (‘Facebook’).

Based on explicit consent, when a user clicks on an ad displayed on Facebook and posted by us, an addition is made to the URL of our page to which the Facebook pixel refers. This URL parameter is then written to the user’s browser by a cookie placed by our linked site itself. In addition, this cookie collects specific customer data, such as email address, which we collect on our website linked to the Facebook ad during transactions such as purchases, account sign-ups or registrations (extended data comparison). The cookie is then read by the Facebook pixel and used to transmit the data, including customer-specific data, to Facebook.

With the help of the Facebook pixel with extended data comparison, Facebook can accurately identify visitors to our online offer as a target group for displaying ads (so-called ‘Facebook ads’). We therefore use the Facebook pixel with extended data comparison to display the Facebook ads placed by us only to Facebook users who have also shown interest in our online offer or who have certain characteristics (e.g. interest in certain topics or products, determined on the basis of the web pages visited) that we pass on to Facebook (so-called ‘Custom Audiences’). Using the Facebook pixel with advanced data comparison, we also want to ensure that our Facebook ads match users’ potential interest and are not intimidating. We can also evaluate the effectiveness of Facebook ads for statistical and market research purposes by checking whether users were redirected to our website after clicking on a Facebook ad (a so-called ‘conversion’). Compared to the standard version of Facebook Pixel, the extended data comparison feature helps us better measure the effectiveness of our advertising campaigns by recording more attributed conversions.

All transmitted data is stored and processed by Facebook, making it possible to link to the profile of the user in question and use the data for advertising purposes in accordance with Facebook’s data use policy (https://www.facebook.com/about/privacy/). The data may enable Facebook and its partners to display advertisements on and outside Facebook.

These processing operations only take place if explicit consent has been given in accordance with Article 6(1)(a) of the GDPR.

Permission to use the Facebook pixel can only be given by users over 13 years old. If you are younger, please ask your parent or guardian for permission.

The information generated by Facebook is generally transmitted to a Facebook server and stored there; in this case, the information may also be transmitted to Facebook Inc. servers in the United States. You can withdraw your consent at any time by disabling Facebook pixel tracking. To do so, you can set an opt-out cookie that deactivates Facebook pixel tracking by clicking the link below:

Disabling Facebook pixel tracking

This opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you must click the link above again.

5.2 Use of Google Ads conversion tracking

This website uses the online advertising programme ‘Google Ads’ and, as part of Google Ads, conversion tracking from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (‘Google’). We use Google Ads to draw attention to our attractive offers through advertising media (known as Google Adwords) on external websites. We may use data from advertising campaigns to determine the success of various advertising measures. In this way, we try to display ads that interest you, make our website more interesting for you and make a fair calculation of advertising costs incurred.

The conversion tracking cookie is activated when a user clicks on a Google Ads ad. Cookies are small text files placed on your terminal. These cookies generally lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognise that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked on the websites of Google Ads customers. The information obtained using the conversion cookie is used to compile conversion statistics for Google Ads customers who have chosen to track conversions. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any personally identifiable information. If you do not want to participate in tracking, you can block this use by disabling Google’s conversion tracking cookie through your internet browser under the ‘User Settings’ keyword. You will then not be included in conversion tracking statistics. We use Google Ads because of our legitimate interest in targeted advertising in accordance with Article 6(1)(f) of the GDPR. When using Google Ads, personal data may also be transferred to Google LLC. servers in the US.

More information on Google’s privacy policy can be found at https://www.google.de/policies/privacy/.

You can permanently block the installation of cookies by Google Ads Conversion-Tracking by downloading and installing the Google browser plug-in available at the following link:

https://www.google.com/settings/ads/plugin?hl=de

Please note that you may not be able to use some functions of this website, or only to a limited extent, if you have disabled the use of cookies.

To the extent required by law, we have obtained your consent to the processing of your data as described above, in accordance with Article 6(1)(a) of the GDPR. You may withdraw your consent at any time with effect for the future. To exercise your right of revocation, deactivate this service in the ‘Cookie-Consent-Tool’ on the website or follow the option described above to object.

6) Web analytics services

Google (Universal) Analytics

This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (‘Google’). Google (Universal) Analytics uses ‘cookies’ (text files placed on your computer) to help the website analyse how users use the site. The information generated by the cookie about your use of this website (including your abbreviated IP address) is typically transferred to and stored by Google on Google LLC. servers in the United States.

This website uses Google (Universal) Analytics exclusively with the extension ‘_anonymizeIp()’, which ensures that the IP address is anonymised by shortening it and excludes any possibility of directly identifying individuals. Google will use this extension to pre-shorten your IP address within member states of the European Union or in other countries that have signed the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google LLC server in the US and shortened there. Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage. In this context, the IP address transmitted by your browser as part of Google (Universal) Analytics will not be combined with other data from Google.

In addition, Google Analytics uses a special feature called ‘demographics’ to compile statistics with statements about the age, gender and interests of website visitors based on interest-based advertising evaluation and using information from third-party providers. This makes it possible to define and distinguish circles of website users with the aim of optimising the targeting of marketing measures. However, the data collections collected via ‘demographic characteristics’ cannot be assigned to a specific person.

All processing described above, in particular the installation of Google Analytics cookies to read out information about the terminal used, will only be carried out if you have given us your express consent in accordance with Article 6(1)(a) of the GDPR. Without this consent, Google Analytics will not be used during your visit to the website.

You can revoke your consent at any time with effect for the future. To exercise your right of withdrawal, you must deactivate this service in the ‘Cookie-Consent-Tool’ on the website. For the use of Google Analytics, we have concluded a processor agreement with Google, pursuant to which Google is obliged to protect the data of visitors to our website and not to pass it on to third parties.

For the transfer of data from the EU to the US, Google refers to the European Commission’s Standard Data Protection Clauses, which are intended to ensure compliance with the European level of data protection in the US.

More information about Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=en

7) Retargeting/Remarketing/advertising with recommendations

Criteo (Criteo SA)

On this website, the technology of Criteo SA, 32 Rue Blanche, 75009 Paris, France (‘Criteo’) collects, stores and analyses, using cookie text files, information about the browsing behaviour of website visitors in pseudonymised form based on our legitimate interest in displaying personalised advertising in accordance with Article 6(1)(f) of the GDPR. Criteo analyses browsing behaviour using an algorithm and may then display targeted product recommendations in the form of personalised advertising banners on other websites (so-called publishers). Under no circumstances may the data collected be used to personally identify visitors to this site. No other use or transfer to third parties will take place.

To prevent the collection of data and the creation of pseudonymised user profiles in the future, please download the following opt-out cookie:

Criteo opt-out (https://www.criteo.com/de/privacy/)

More information about Criteo’s technology can be found in Criteo’s data protection policy:

https://www.criteo.com/de/privacy/

To the extent required by law, we have obtained your consent to process your data as described above in accordance with Article 6(1)(a) of the GDPR. You may withdraw your consent at any time with effect for the future. To exercise your right of revocation, please follow the objection procedure described above.

Google Ads Remarketing

Our website uses Google Ads Remarketing, whereby we advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (‘Google’). To this end, Google places a cookie in the browser of your terminal, which allows interest-based advertisements to be displayed automatically using a pseudonymous cookie identifier and based on the pages you have visited. The processing is carried out based on our legitimate interest in the optimal marketing of our website in accordance with Article 6(1)(f) of the GDPR.

Data processing beyond this only takes place if you have given Google permission to have your browsing history on the internet and on applications linked by Google to your Google account and to have the information in your Google account used to personalise the ads you see on the internet. In this case, if you are logged in to Google while visiting our website, Google uses your data together with Google Analytics data to create and define target lists for remarketing across all devices. For this purpose, Google temporarily combines your personal data with Google Analytics data to create target groups. When using Google Ads Remarketing, personal data may also be transferred to Google LLC. servers in the United States.

You can permanently disable the setting of cookies for advertising preferences by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/

You can also contact the Digital Advertising Alliance at www.aboutads.info for more information on the use of cookies and to make the appropriate settings. Finally, you can set your browser to notify you when cookies are installed and decide whether you want to accept these cookies individually or exclude the acceptance of cookies in certain cases or in general. If you do not accept cookies, the functionality of our website may be limited. More information and data protection provisions relating to advertising and Google can be found here:

https://www.google.com/policies/technologies/ads/

To the extent required by law, we have obtained your consent to the processing of your data as described above in accordance with Article 6(1)(a) of the GDPR. You may withdraw your consent at any time with effect for the future. To exercise your right of revocation, please follow the objection procedure described above.

Outbrain Pixel

As part of our online offer, we use the ‘Outbrain Pixel’ of the company Outbrain, Inc, 39 W 13th St, New York 10011, USA (‘Outbrain’). Cookies are small text files placed on your terminal. If the user visits certain pages of this website, we can recognise that the user clicked on the advertisement and was redirected to that page (conversion page). To the extent that personal data is processed on this occasion, this is done in accordance with Article 6(1)(f) of the GDPR, due to our legitimate interest in effective marketing.

The information collected using the conversion cookie is used to compile conversion statistics, i.e. to record how many users reach a conversion page after clicking on an ad. This tells us the total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information that identifies users personally. If you do not want to participate in tracking, you can prevent it by disabling the Outbrain Pixel cookie through your internet browser under User Settings. Check whether Outbrain advertising cookies are installed in your browser and deactivate them.

More information about Outbrain’s privacy policy can be found at https://www.outbrain.com/de/legal/privacy.

Taboola

This website uses the retargeting technology of Taboola Inc, 16 Madison Square West 7th Floor, New York, NY 10010, USA (‘Taboola’). Based on usage behaviour, this technology enables us to alert visitors to our website to other content, both from ourselves and third parties, in the form of banners, which are likely to be of interest to the user. This content is displayed based on cookie-based analysis of previous user behaviour, but no personal data is stored. A cookie is stored on your computer or mobile device to collect pseudonymised data about your browsing behaviour in order to individually adapt the content to the information recorded.

To the extent that the information collected and analysed is linked to a person, it is processed in accordance with Article 6(1)(f) of the GDPR on the basis of our legitimate interest in the display of personalised page content and market research.

In order to disable the use of cookies on your terminal in general, you can configure your internet browser to prevent cookies from being placed on your terminal in the future or to delete cookies already placed. Deactivating all cookies may mean that certain functions of our web pages can no longer be performed.

You can also permanently object to the installation of cookies for advertising preferences by Taboola by using the opt-out cookie installation facility offered on the page linked below: https://www.taboola.com/privacy-policy#optout

More information on Taboola’s data protection policy can be found here: https://www.taboola.com/privacy-policy

8) Data subject rights

8.1 Current data protection legislation grants you extensive rights vis-à-vis the controller in relation to the processing of your personal data (information and intervention rights), about which we inform you below:

Right of access in accordance with Article 15 of the GDPR: in particular, you have the right to obtain information about the personal data we process, the purposes of the processing, the categories of personal data processed, the recipients or categories of recipients to whom your data have been or will be disclosed, the intended retention period or the personal data we have collected the criteria for determining the retention period, the existence of a right to rectification, erasure, restriction of processing, opposition to processing, a complaint to a supervisory authority, the origin of your data if we have not collected it from you, the existence of automated decision-making, including profiling and, if applicable, relevant information on the logic involved and the scope and intended effects of such processing on you, as well as your right to be informed of the safeguards of Article 46 of the GDPR in the event of the transfer of your data to third countries ;
Right to rectification in accordance with Article 16 of the GDPR: you have the right to have inaccurate data relating to you rectified without delay and/or to have incomplete data that we have recorded completed;
Right to erasure in accordance with Article 17 of the GDPR: you have the right to demand the erasure of your personal data if the conditions of Article 17(1) of the GDPR are met. However, this right does not exist, in particular when the processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the establishment, exercise or defence of legal claims;
right to restrict processing in accordance with Article 18 of the GDPR: You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data, which you dispute, is verified, if you refuse the erasure of your data due to unlawful processing and instead request the restriction of the processing of your data, if you need your data to establish, exercise or defend legal claims after we no longer need the data for this purpose or if you have objected for reasons related to your specific situation, as long as it has not yet been established that our legitimate reasons prevail;
Right to information in accordance with Article 19 of the GDPR: If you have asserted your right to rectification, erasure or restriction of processing with the controller, the controller is obliged to communicate this rectification or erasure of data or restriction of processing to all recipients to whom your personal data have been disclosed, unless this proves impossible or involves a disproportionate effort. You have the right to be informed of these recipients.
Right to data portability in accordance with Article 20 of the RGPD: you have the right to receive the personal data you have provided to us in a structured, commonly used and machine-readable format, or to request that it be transferred to another data controller, insofar as this is technically possible;
Right to withdraw consents given in accordance with Article 7(3) of the GDPR: you have the right to withdraw a consent to data processing once given at any time, with effect for the future. In case of revocation, we will delete the data concerned immediately, unless further processing can be based on a legal basis allowing processing without consent. The withdrawal of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the withdrawal;
Right of recourse in accordance with Article 77 of the GDPR: If you believe that the processing of your personal data infringes the GDPR, you have the right – without prejudice to any other administrative or judicial remedy – to lodge a complaint with a supervisory authority, in particular in the Member State of your residence, your place of work or the place of the alleged infringement.

8.2 RIGHT TO COMPLAINT

If WE PROCESS YOUR PERSONAL DATA IN THE FRAMEWORK OF A CONSIDERATION OF INTEREST ON THE BASIS OF OUR CONSIDERED LEGITIMAL INTEREST, YOU HAVE THE RIGHT TO OBJECT TO ANY such processing at any time on grounds RELATING TO YOUR SPECIFIC SITUATION, WITH FUTURE WORK.

IF YOU USE YOUR RIGHT TO OBJECT, WE STOP PROCESSING THE RELEVANT DATA. WE ALSO RETURN THE RIGHT TO CONTINUE THE PROCESSING IF WE CAN PROVE THAT THERE ARE compelling, PROTECTIVE REASONS FOR THE PROCESSING THAT MAY BE GREATER THAN YOUR INTEREST, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING IS TO VALUE, EXERCISE OR DEFEND LEGAL CLAIMS.

IF WE PROCESS YOUR PERSONAL DATA FOR THE PURPOSE OF DIRECT RECLAMINATION, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF DIRECT RECLAMINATION AT ANY TIME. YOU MAY EXERCISE YOUR RIGHT TO OBJECTION AS DESCRIBED HEREabove.

If YOU USE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE RELEVANT DATA FOR DIRECT MARKETING OBJECTIVES.

9) How long we keep personal data

The retention period for personal data is measured according to the respective legal basis, the purpose of processing and – if relevant – also according to the respective statutory retention period (e.g. retention periods under commercial and tax laws).

Where personal data are processed on the basis of explicit consent in accordance with Article 6(1)(a) of the GDPR, such data are retained until the data subject withdraws his or her consent.

Where there are legal retention periods for data processed in connection with legal or quasi-legal obligations based on Article 6(1)(b) of the GDPR, such data will be routinely deleted after the expiry of the retention periods, to the extent that it is no longer necessary for the performance or preparation of the contract and/or there is no legitimate interest on our part to continue to retain the data.

Where personal data are processed on the basis of Article 6(1)(f) of the GDPR, such data will be retained until the data subject exercises his or her right to object in accordance with Article 21(1) of the GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

Where personal data are processed for the purpose of direct advertising based on Article 6(1)(f) of the GDPR, such data will be retained until the data subject exercises his or her right to object in accordance with Article 21(2) of the GDPR.

Unless otherwise indicated in the other information in this statement regarding specific processing situations, registered personal data will otherwise be deleted when no longer necessary for the purposes for which they were collected or otherwise processed.